We feared social media would take our jobs — Jide Kosoko

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Veteran actor, Jide Kosoko, has recalled how the emergence of social media initially sparked fears among older practitioners in the entertainment industry, with many worried that the technology could push them out of business.

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Speaking in an interview with Sunday Scoop, Kosoko said, “When social media came, we were afraid. Is this not going to kick us out of business? Is this not going to kick us out completely? But, I must say that eventually, we were able to scale through by virtue of the fact that most of our junior colleagues are computer literate, unlike people like us.

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“We eventually used it to our advantage, so we have to thank God for that.”

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However, reflecting on the emergence of artificial intelligence, Kosoko admitted that he was yet to fully understand the technology.

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“When I started seeing AI, I still don’t understand it till now,” he said.

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His comments reflect the evolving relationship between Nollywood’s older generation and emerging technologies, from the initial uncertainty surrounding social media to the growing presence of artificial intelligence in the creative industry.

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