Made in Nigeria, Trusted by Nigerians: The Viva Plus Story

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Behind every clean plate in a Nigerian kitchen is a small decision nobody thinks twice about: which dishwashing liquid sits by the sink. For a fast-growing number of homes across the country, that decision now has one answer. Viva Plus.

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Viva Plus Dishwashing Liquid comes from Aspira Nigeria Limited, a manufacturer that has operated out of Kano since 2009. The company spent over a decade building manufacturing strength and consumer trust before launching Viva Plus Dishwashing Liquid in 2022, on a simple bet: that Nigeria did not need to import all of its cleaning products. Nigerian kitchens, with their palm oil, egusi, ogbono, and the demands of cooking for large families, needed a product built for that exact reality.

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The range comes in three variants, each built for a different kitchen need. Original is the everyday formula for standard washing-up. Zesty Lemon carries the citrus fragrance that has become one of the brand’s signature scents. Antibacterial is formulated to kill germs on contact, for households that want extra protection alongside the clean. All three are concentrated, so a few drops go a long way, which matters in a market where value for money is not a bonus. It is the baseline.

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Since its 2022 launch, Viva Plus Dishwashing Liquid has moved quickly from new entrant to household name, proof that a product built specifically for Nigerian conditions can hold its own against established players, both local and imported.

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The global dishwashing liquids market is approaching $20 billion in 2025, and Nigeria’s slice of it keeps growing. With Viva Plus, Nigeria has another homegrown brand competing for that growth, not just importing to meet it.

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