Guinness World Records Responds to Former Big Brother Naija Winner's Loaf-Based Ensemble at AMVCA 12

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Former Big Brother Naija housemate, Queen Mercy Atang, may be heading for a global record conversation after Guinness World Records reacted to her viral bread-inspired outfit worn at the 12th edition of the Africa Magic Viewers’ Choice Awards.

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In a video shared on her Instagram page on Sunday, Guinness World Records reacted in the comment section saying, “Well, we do have a record for the largest cake dress … hmmm.”

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Reacting to the comment, the reality star wrote, “Hello @guinnessworldrecords, I see you in the comment section”

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The development has further amplified conversations around her unconventional AMVCA appearance, which has continued to dominate social media and fashion discussions days after the event.

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According to Guinness World Records, the current record for the world’s largest wearable cake dress stands at 131.15kg (289lb 13oz).

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The record was achieved by Natasha Coline Kim Fah Lee Fokas of SweetyCakes GmbH in Bern, Switzerland, on January 15, 2023.

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Queen’s bread-themed costume had earlier sparked widespread reactions online after she appeared on the AMVCA red carpet dressed in an outfit designed to resemble loaves of bread, complete with a matching prop.

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Explaining the inspiration behind the look, Queen said the outfit reflected her entrepreneurial journey in the food business.

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“AMVCA 2026 ready. I come as an entrepreneur who runs a bread EMPIRE,” she wrote at the time, referencing her bakery brand.

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On Monday, the reality star also proposed the introduction of a special entrepreneurs-focused event at the AMVCA.

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In an open letter addressed to MultiChoice Group and Africa Magic, she wrote, “Just a thought, since we already have the AMVCA Cultural Day and other special events before the main award night, would it be possible to create a special night dedicated to entrepreneurs in Nigeria to showcase their brands, creativity, and impact?

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“Imagine AMVCA Nigerian Entrepreneurs Night. Massive, classy, and inspiring.”

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The bread dress has since attracted international attention, with foreign fashion influencers and media platforms reportedly discussing the concept.

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The trend has also inspired several entrepreneurs online, many of whom have used AI-generated designs to recreate brand-themed outfits and AMVCA-inspired fashion concepts.

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While some Nigerians criticised the outfit as excessive, others, including PR and branding experts, described it as a strategic marketing move that successfully drew global attention to her business.

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PUNCH Online had earlier reported that Queen’s appearance at the AMVCA generated mixed reactions, with videos from the red carpet showing her adjusting the elaborate outfit while interacting with guests and posing for photographs.

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