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Why I looked downwards in World Cup photo – Uruguay coach Bielsa

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Why I looked downwards in World Cup photo – Uruguay coach Bielsa
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By Enitan Abdultawab

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Uruguay head coach Marcelo Bielsa has explained why he posed with his head downwards in Uruguay’s 2026 World Cup photos.

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Bielsa brushed aside speculation surrounding his viral FIFA World Cup portrait, insisting there was no hidden message behind the unconventional photograph.

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The veteran Argentine tactician attracted attention after FIFA released official portraits of players and coaching staff ahead of the 2026 World Cup.

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While most participants looked directly at the camera, Bielsa was photographed looking downward, prompting widespread debate on social media and suggestions that the image was a form of protest.

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However, speaking after Uruguay’s 1-1 draw with Saudi Arabia in their opening Group H match, Bielsa dismissed the claims and questioned why the photograph had generated so much discussion.

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“I don’t have to give any explanation, the picture was taken the way it was taken,” Bielsa told reporters.

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“I’m not a model.”

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The 70-year-old coach, renowned for his unconventional personality and meticulous approach to football, said there was nothing unusual about the image despite the reactions it sparked online.

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When asked again about the portrait during his post-match press conference, Bielsa suggested that people were reading too much into a routine moment.

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“There is a limit in terms of what we need to explain,” he said.

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“If I’m wearing glasses, why am I wearing glasses? You look somebody in the eye, why do you do that?

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“There is nothing wrong about wearing glasses or looking into somebody’s eyes or looking down.”

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Bielsa, who is appearing at his third FIFA World Cup after previous tournaments with Argentina and Chile, has built a reputation throughout his career for doing things differently.

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Nicknamed “El Loco” (“The Crazy One”), he has managed some of football’s biggest clubs and national teams, including Athletic Bilbao, Marseille, Lille and Leeds United.

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Despite the attention surrounding his portrait, Bielsa’s focus remains firmly on Uruguay’s World Cup campaign.

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The South American side opened their tournament with a draw against Saudi Arabia and will now turn their attention to their next Group H fixture against Cape Verde as they seek their first victory of the competition.

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