Specialists stress the importance of harnessing artificial intelligence wisely to succeed in the modern technological era

To prepare students for the ever-changing landscape of content creation in the digital age, experts are advocating for the early adoption and strategic use of social media and artificial intelligence, emphasizing the need for students to acquire the necessary tools to succeed. This call to action was made during a seminar hosted by the Babcock University Mass Communication Students Association as part of their departmental week.

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The seminar, themed "Media Conglomeration in the Digital Age and Its Impact on Mass Communication Specializations", featured presentations from renowned experts in the fields of print, broadcasting, and public relations, including Edgar Eriakha, Dorcas Taiwo, Ijeoma Balogun, and Timothy Oguneyo.

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Dorcas Taiwo, a Nigerian media strategist and product development expert, currently serving as Director of Strategic Partnerships, urged students to capitalize on their time in school and make the most of their craft, stressing that the best time to start is now.

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According to Taiwo, students should "stop auditioning for someday" and instead take immediate action, using artificial intelligence as a tool to enhance their work, rather than replacing it, and owning their unique creations, as she advised them to "start before you are ready, own something that has your name".

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Ijeoma Balogun, Founder and CEO of Redrick Public Relations Limited, shared her personal experience as a case study, demonstrating how an early start can significantly impact the future of communication business, and inspiring students to take action.

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Timothy Oguneyo, an academic and publishing expert, noted that while print may not be the dominant trend, it still offers opportunities for growth, fame, and profit, and encouraged students to find their niche and work towards achieving their goals while in school.

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Oguneyo advised students to maintain a consistent workflow, sign their work to establish their unique voice, and pave the way for building media brands as entrepreneurs, by "keeping a weekly cadence" and taking ownership of their creations.

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Edgar Eriakha, a Nigerian storyteller, comedian, TV host, and content creator, shared his experience in broadcasting, including his popular podcast "Why Am I Still Single", and joined the other experts in highlighting the impact of conglomeration on content production, distribution, and audience engagement in the digital era.

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The experts collectively acknowledged the opportunities presented by the digital age, such as wider reach and technological advancement, and encouraged students to adapt to the evolving media environment by developing digital skills, embracing innovation, and upholding ethical standards in their professional practice.