Les Ojugbana: Building on a Legacy, Cultivating Africa’s Future

From a foundation laid decades ago to a bold expansion into modern agriculture, UK-based entrepreneur Les Ojugbana represents a new generation of African business leadership rooted in legacy, innovation, and impact.

The story begins in the 1970s with the founding of Madec Associates by Chief F. E. Ojugbana—one of Nigeria’s leading consultancy and training companies. Over the years, Madec Associates built a strong reputation for excellence, working with both government and multinational private sector institutions across multiple industries. Its expertise in professional training, advisory services, and capacity development positioned it as a trusted partner in Nigeria’s economic and institutional growth.

Carrying this legacy forward, Les Ojugbana brought a fresh and forward-looking vision to the family enterprise. Based in the United Kingdom, he identified agriculture as a critical sector for long-term impact and expansion. In 2020, he led the diversification of the business into the agricultural space through FarmAfrik, the agricultural arm of the group, extending operations out of Nigeria and aligning the company’s strengths with the continent’s growing demand for food security and sustainable farming solutions.

Under his leadership, FarmAfrik has quickly gained traction, developing a solid track record of supplying government and multinational private sector clients with farmer training programs and modern farming equipment. By combining technical knowledge with practical implementation, the company is helping to improve productivity, empower farmers, and strengthen agricultural value chains.

Building on this momentum, the company is now preparing for its imminent expansion into East and Central Africa, with a strategic focus on Uganda and Kenya. This next phase reflects FarmAfrik’s commitment to scaling its impact, supporting regional food systems, and contributing to a more self-sufficient and resilient African agricultural sector.

Today, the Ojugbana family legacy—anchored by the success of Madec Associates—continues to evolve. With a blend of decades-long experience and a new generation’s vision, Les Ojugbana is positioning the business at the forefront of Africa’s agricultural transformation while maintaining its longstanding commitment to excellence across multiple sectors.